Use Relevant Images

If you feel the need to include a picture with each post, use a relevant image or don't include one at all.

We understand that you may feel compelled to add a photo to "kick it up a notch" and spark ocular excitement with visual cues. But, your photo isn't relevant to what you're saying and it detracts from any point your post may have had.

It makes you even less credible.

Additionally, do not attempt to mitigate a loosely associated image with your post simply because you enjoy the photo. The justification is mismatched, like a squirrelly preteen in a sumo match. (See how we did that?)

Use images sparingly and only when it enhances the punchline.


Activity of the day: Calculate your Irrelevant Image Ratio (IIR)

Count the number of images in your blog. Call this i. Now, count the number of those that were actually relevant. Call that r.

r / i = IRR

If your IRR is not 1.000 (note the degree of precision in this number), delete every irrelevant image.

Less is more. Stop blogging.